Getting Farmers the Most From Their Data: Ag Data Transparent and Farm Journal's Trust In Food Join Forces with NASA Acres to Move the Needle on Farm Research

Over the last decade, the potential of satellite-based Earth observation (EO) data for farmers is growing with the rich information it can reveal - frequently, and over large areas - about the conditions of vegetation, water, and soil that the naked eye cannot see. However, the direct value that it brings to farmers within their own operations is mediated by the degree to which farmers share their on-farm data with EO innovators and analysts. At the same time, collecting and sharing farmer data for research projects raises concerns about privacy and security for farmers, as they may worry about how their personal and operational information will be used and protected, and whether it might be vulnerable to breaches or misuse. This is why Ag Data Transparent (ADT) has partnered with NASA Acres to develop a set of guiding principles to be used for managing farm data in their research. These principles aim to promote beneficial and safe data collection, sharing, and use that prioritize farmers' well-being while unlocking the value of satellite data for farmers.